Comms Professionals

It's time to have clear corporate communication to help you and your organisation to run smoothly and successfully.

The Fall and Rise of Authenticity

by Gayle Austen • May 13, 2015

The following post was an address to The International Association of Business Communicators (IABC) on 4 May 2015, at RMIT. Much spoken-of and rarely-seen, authenticity is a word beloved of leadership and communication experts alike. ‘It has to sound authentic’, the comms advisor says, crafting the message and plotting channels. But do we really understand […]